Remodelling Barbie: how Mattel revived an ailing global brand - Mumbrella
Mattel's new Barbie ad campaign puts focus on her many careers - Los Angeles Times
Barbie - Brand Strategy Presentation
It's a Barbie World: The Ultimate Barbie Movie Marketing Campaign - Global Marketing Professor
Barbie- Marketing Strategies and Brand Facts
Barbie Marketing Strategy & Marketing Mix (4Ps) | MBA Skool
Barbie's Advertising Campaign: ” You can be anything” (Storytelling) | Plocka Marketing
Marketing in the Real World: How Mattel Gave Barbie a Digital Makeover | Consumer Goods Technology
Marketing a Toy as an Icon
Case study: Mattel's Marketing Strategy for Barbie's 60th anniversary. - Growth Hack with Mat
Barbie - Brand Strategy Presentation
Mattel's marketing boss on giving Barbie a timely makeover
Mattel revamps its Barbie marketing strategy to empower girls through play - Kill Screen - Previously
Barbie- Marketing Strategies and Brand Facts
Mattel launches new ad campaign for Barbie | Mint
3 Things Brands Can Learn From the "Barbie" Movie Marketing Strategy - Text Talk | Attentive
How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment
Barbie Marketing Strategy & Marketing Mix (4Ps) EDIIFY
Barbie - Brand Strategy Presentation
This Barbie is impressed: Personalised selfies make marketing campaign a hit
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
Barbie Marketing Strategy & Marketing Mix (4Ps) EDIIFY
Marketers of the Year No. 5: Barbie | Ad Age
The Meme-ification of Barbie
